Elevator Statements

The key is to define your position based on the market target segment and the value proposition you intend to dominate it with. Within this context, you then set forth your competition and the unique differentiation that belongs to you and that you expect to drive decisions your way.

1- For (target customer)

2- Who (statement of the need or opportunity)

3- The (product or project name) is a (category)

4- That (statement of key benefit – that is, compelling reason to proceed)

5- Unlike (primary competitive alternative)

6- Our Product (statement of primary differentiation)

The key to a successful elevator type problem statement is to do the background work necessary to identify and investigate the variables.

- Who is the customer?

- What do they need?

- How do you quantify and make compatible their need with your knowledge and needs?

- Can you compare your proposed solution to existing alternatives?

- What is the benefit of this endeavor to all project shareholders?

- What differentiates your endeavor from similar products, procedures, market, etc.

Examples:

For the enterprise that needs to communicate more effectively, computer generated 3-D models, populating a graphical database, enables the creation and distribution of precise information to a broad range of users. Unlike traditional alpha-numeric based information and specialized CAD systems, 3-D models convey visually rich, language independent data while providing a framework for managing all enterprise knowledge.

The "next big thing" is the convention that recognizes the advances in technology produce discontinuous innovations. That is, products or services become available that compel a change in behavior. For example, word-processing not only replaced the typewriter it was a major contributor to the Information Technology (IT) revolution.

Over the last 30 years, IT has essentially focused on the T – improvements in the way alphanumeric data is created, stored and distributed. The thesis of our endeavor is that discontinuous innovation of CAD, computer generated visual information abilities and improvements in the related infrastructures – database design, file standards, etc., are enabling a transformation in the fundamental ways we think about and define information. It is now possible to construct useful digital images – defined as computer generated 3-D models – organize the images, and distribute them as enhancements to, or replacements for, alpha-numeric information. This strategy also enables imaging to set atop the information tree in organizing and distribution data.

The implications of this fundamental expansion in the definition of digital information extend to the core of the concepts of communication. The next big thing is the I in IT. The creation of image assets, their integration into corporate data and the operational metaphor they bring to bear are worthy of extensive research and development.

For Fortune 500 companies who are looking to cut costs and who operate in data centers of IBM mainframe computers, Amhdal's computers are plug-compatible mainframes that match or surpass the equivalent IBM computers in features and performance, at a far more attractive price. Unlike the Hitachi line of computers, our products have been backed by the same service and support organization for over twenty years.

This design project, for Kilmer & Associates, is to create an efficient way to help clients effectively visualize an architectural design. By allowing the client to see a three-dimensional model and walk-through, they will be able to perceptually see the structure and decide on any changes they may desire. Most architectural firms currently use elevation drawings, floor plans, and scale models that may leave a vague understanding of what the final three-dimensional space may look like. In contrast, our finished product would allow a virtual three-dimensional walk-through that would be seconded only by actually being there.

In addition, the model will actually be a three-dimensional configurator with a fully interactive system. A client or a designer can use the configurator as a design tool as they “walk through” the virtual building. The interactivity will allow them to make desired changes to all aspects of the design.

For scientific or biology educators and high school students looking for educational games or software to teach young adults in a fun and creative way. The Bioscope Initiative Promotional Materials delivers a high impact/ new technology advertising campaign that proves the Bioscope educational Materials are without a doubt, the best in biology education for the 14-18 year age group. Unlike other promotional campaigns, none combine emerging technologies with current advertising practices as well as the Bioscope Initiative Promotional Team for such an attractive price.

At the request of the Computer Graphics Department at Purdue University, our objective is to establish a CG Intranet. The Intranet is a data warehouse that will allow students and faculty to access and exchange technical documents through a central location. Our goal is to create and implement a graphically designed and technically functional Intranet that will act as an extensive resource for computer graphics students. Unlike the previous Intranet attempts, our Intranet will provide an infrastructure to disseminate technical documents, announcements, samples, glossary and other essential information.

For the team or enterprise looking for an alternative means of communication to email (specifically the Informatics team of ITap), there is a way not only to make communicating with an entire team or large group of individuals easier, but to make it effective enough to measure the exposure an employee has to valuable company information. This communication technique, unlike some available technologies using strictly web-based content, combines a standalone notifier application and a web-based interface utilizing RSS technology to bring a new and innovative idea forward to communicate amongst teammates, peers, and the entire corporation alike without the clutter of email.

However, this product will be comparable to the likes of UserLand’s “Enterprise Manila” application in that it provides a valuable communication device established on a weblog publishing platform. The difference lies in “pushing” information to the user to ensure both measurable exposure and readership. Creatively meshing a web-based application with a desktop notifier application will serve as the perfect tool to circulate information through a team or enterprise atmosphere.